SunCountry Tours

A heritage inspired rebrand for every adventurer.

SunCountry Tours is the original rafting experience on the Deschutes river in Bend, Oregon since 1978. We were tasked to elevate the brand experience with a professional and trustworthy new look that embodies the adventure spirit. Partnering with Studio Mega, we developed a new brand system that started with their logo and flowed through social channels and marketing. The new brand targets an audience seeking outdoor adventure. Whether it's a day of family fun or a white knuckle thrill through white water rapids.

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Rebrand

Visual Identity System

Logo Design

Deliverables

While holding onto their rich alpine heritage, we gave their brand a refresh with a strong wordmark, hard working logo set, and robust library of graphic assets that bring more overall confidence to the brand. We delivered a full visual identity system including logos, a color palette, typography, graphic textures, and guidelines to help bring the brand to life in any application.