Crocs x Sonic the Hedgehog
Celebrating 35 years of Sonic speed.
With Sonic the Hedgehog's 35th anniversary, Crocs and Sega teamed up to create an iconic shoe. We were tasked with bringing original Sonic nostalgia to life through a campaign celebrating speed and ring mayhem. We wanted to draw a straight line from the joy of playing Sega in your bedroom to the new footwear. The campaign ignited fans new and old, celebrating Sonic's rich legacy.
Deliverables
Through creative development, photography, and 3d compositing, we delivered campaign key art including a teaser and launch piece, as well as a set of assets for retail marketing, digital paid ads and social content.
