Crocs x Superheroes
Expanding the superhero universe into the Crocs market
Crocs teamed up with Marvel and DC Comics to create a series of superhero themed Crocs. We were tasked to create a unique and dynamic series of campaigns for each new release that embodies the spirit of the superheroes portrayed. We targeted the campaign towards core fans of kids and adults showcasing their favorite superhero’s in an impactful way that aligns with Crocs brand.
Deliverables
Working closely with all the partners on the project, we delivered campaign key art for 7 shoes across 4 releases. Each release included assets for retail marketing and digital paid ads helping each product outperform expectation.
