Blackstrap
Making noise for the holiday season
As BlackStrap was entering the winter season they wanted to create a large number of paid social ads that highlights the brand identity and their range of products. The large ad set needed assets that targets men, women, and unisex audiences across 4 different product categories. We were given newly made brand guides done by Nemo Design and an image library showcasing lifestyle and product imagery, our task was to bring the brand to life in the social media space for their busiest season.
Deliverables
By breaking down the brand guides we created a design system that allowed for consistency and variation across 436 unique ads. We leveraged type animation and image carousels to create dynamic content that strengthen engagement across the platforms.
