Mahsa Chai

Chai for every mood. Chai for everybody.

Mahsa came to us at a pivotal moment. With great consumer feedback she crafted the perfect blend and was ready to take her business to the next level. Mahsa wanted her story and voice to be brought to the forefront of her brand. We developed an elegant rebrand to help her stand out on the shelves and the web.

Branding
,
Packaging
,
E-Commerce
,
A lifestyle image of the Mahsa founder and her family sitting around a table
Image of the Mahsa Chai logo

Deliverables

We rebuilt the brand from the ground up. The new logo, identity system, and messaging all focused around new packaging to drive customer awareness. We also built a custom e-commerce website with Shopify integrations that allowed Mahsa to grow her business on a national scale.

Image of Mahsa Chai packaging with chai spilling on the side
Image of a sandwich board with Mahsa Chai branding on it
Image of a sandwich board with Mahsa Chai branding on it
Image of a sandwich board with Mahsa Chai branding on it
Image of two Mahsa Chai packaging pouches
Image of Mahsa Chai logo on a brown tote bag
Image of multiple Mahsa Chai containers

next project

Crocs x Sonic the Hedgehog

REQUIRED* Current Project URL
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Image of the main Crocs x Sonic the Hedgehog Campaign artwork
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Crocs x Sonic the Hedgehog

Crocs x Sonic the Hedgehog
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Image of the main Crocs x Sonic the Hedgehog Campaign artwork
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Crocs x Superheroes

Crocs x Superheroes
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